Smart introduces 2013 Fortwo Electric Drive with out-of-this-world ad

Daimler’s kicking off the ad campaign for its tiny new 2013 Smart Fortwo Electric Drive with a pretty neat advertisement that…well…features the car’s last few moments on Earth.  See the video below (after the break).

The 2013 Fortwo Electric Drive is actually the third-generation electric variant of the Smart microcar.  When it hits U.S. early next year, the Fortwo ED3 will be the cheapest electric car in America, at $25,000 (or $28,000 for the convertible) before federal and state incentives– meaning $17,500 after the $7,500 federal EV tax credit.  That compares to $14,890 for a comparable variant of the gasoline Fortwo (or $12,490 for the stripped “Pure” model).

The third-gen Fortwo ED offers a 55 kW motor, 17.6 kWh lithium-ion battery, 78 mph top speed, 90 mi range per charge (EPA rating will probably be around 65 mi), fast-charging port, smartphone connectivity, LED driving lights, and lots more, all in a curb weight of 1,808 lb.  One unique feature is a 22 kW on-board charger (compared to 3.3 kW in the Nissan Leaf and 6.6 kW in Ford’s Focus Electric), fully charging the car in under an hour.

Interestingly, the new car goes 0-60 mph in 11.5 seconds, which is not terribly fast but eats the 2nd-gen Fortwo ED alive (22.6 sec) and even beats the standard gasoline Fortwo (14.5 sec, powered by a 70 hp, 1.0L 3-cylinder).  More importantly, like most electric cars, the Fortwo ED produces a lot of torque (96 lb-ft, vs. 68 for the gas model), making it faster off the line (0-37 mph in 4.8 sec) and more fun in urban environments– which is where Smarts are at home anyway.

An upgraded BRABUS-tuned edition will boost motor output to 60 kW, increase top speed to 81 mph, drop 0-60 mph to 10.1 sec, and add several styling tweaks, for around $7,000 extra.

Pre-orders are open at Smart’s website.

Read on to see more photos and the new Smart Fortwo Electric Drive ad video.


Here are some of Smart’s other new ads (for the standard, gasoline Fortwo):

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1 Response

  1. January 19, 2013

    […] $7,500 federal EV tax credit).  That makes the Leaf the cheapest 5-seat EV sold in America (the Smart Electric Drive is cheaper, at $25,000, but it’s a […]

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