Posts tagged gpu
AMD kills ATI brand
Aug 30th
Alas, the day has come when the world of computer graphics cards will no longer be a race between red (ATI) and green (Nvidia). Instead it’ll be green all over, as AMD just announced that it will be shuttering the ATI brand. ATI’s product brands — Radeon, FirePro, Eyefinity, and the like — will still remain and will be colored red, but they’ll all now be AMD-branded.
The decision is based on the company’s upcoming Fusion hybrid APUs, which will combine an AMD CPU and ATI graphics chip into one core. Branding everything as AMD makes things simpler, but we have to question the company’s judgement in the graphics space. Whereas AMD is still largely seen as a value-oriented second-choice to Intel in the processor space, ATI has a market-leading brand image in graphics.
Only time will tell whether AMD will end up diluting its strength in graphics by associating Radeon with Phenom. Interestingly, the change would mean that Intel-powered computers with ATI graphics would now have both Intel and AMD stickers on them, so AMD will be offering stickers that say just “Radeon graphics,” without AMD — which seemingly defeats the purpose of killing the ATI brand.
Read on for more about AMD’s decision.
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Qualcomm ships dual-core 1.2 GHz Snapdragon CPU for smartphones
Jun 3rd
Qualcomm just shipped the first dual-core smartphone processor, a 1.2 GHz Snapdragon chip. The new third-generation QSD8260 and 8660 chips are based on a die-shrunk 45nm version of the 1 GHz QSD8250 chip found in phones like the HTC HD2, EVO 4G, and Google’s Nexus One and should use less power while packing a lot more computing horsepower.
The third-generation Snapdragon CPUs offer a next-generation Adreno (ATI Imageon) GPU with support for Open GL ES 2.0 and Open VG 1.1, hardware acceleration for 1080p HD video encode/decode, and video output resolution up to WXGA (1280×800) with 24-bit color. They also pack a dedicated low power audio engine (to allow the rest of the CPU to go to sleep when you’re just playing music) and low power GPS electronics (to reduce power consumption in navigation apps).
The 8260 model packs an HSPA+ radio (GSM), while the 8660 supports both HSPA+ (GSM) and EV-DO Rev. B (CDMA). Qualcomm will also offer the QSD 8672, a 1.5 GHz version for tablets and larger devices that began sampling several months ago.
The CPUs are based on the same Scorpion core design as current Snapdragon chips, implementing the ARMv7 instruction set but offering slightly better performance clock-for-clock than ARM’s reference design, Cortex A8. For more information, check out our Smartphone Processor Guide.
No info on when the new chips will hit production smartphones, but we’re probably looking at early 2011 at the earliest.
Full press release after the break.
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