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Charger owner beheads robot in new Dodge ad

admin — Wed, 11 May 2011 23:07:34 +0000

Dodge’s recent ads depict people taking back control of their driving experience from computers, and the latest spot for the Charger follows in the same pattern. The sedan ironically no longer offers a manual transmission, but the ad is simple and works well. A passive owner literally rips the head off of a nanny driver robot and channels a streak of irresponsibility, driving the HEMI-powered gas guzzler through town like a madman. As in all of Dodge’s ads, the spot is narrated by a calm, deep male voice meant to appeal to Dodge’s target audience, which is almost exclusively male.

Ad video after the break.

Click here to view the embedded video.

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Spied: 2011 Dodge Charger

admin — Sun, 06 Jun 2010 01:52:41 +0000

Earlier today, spy photographers caught an in-testing 2011 Dodge Charger R/T whose cover blew off. While we had seen photos of the car’s interior earlier, these are the first clear shots of the Charger’s exterior.

The 2011 model is an evolutionary step over the current sedan, with a larger, forward-canted grille and more aggressively chiseled hood coming together for an even angrier look than the first-generation Charger. The new bumper has revised fog lights and a larger air intake to match the grille.

The 2011 Charger is based on Chrysler’s LY platform (shared with the Chrysler 300C and Dodge Challenger) and is essentially a major refresh of the current model, rather than an all-new car. Interestingly, while Chrysler spun Dodge’s truck lineup into a separate Ram brand, the new sedan still sports the horned ram logo, suggesting Dodge might stick with the old badge for the moment (or might switch the badge later).

Photos: Autoblog/KGP

Full gallery after the break.

Spied: 2011 Dodge Charger Interior

admin — Wed, 10 Mar 2010 21:27:57 +0000

Spy photographers caught the next-generation Dodge Charger during a testing run earlier today. The car’s interior was photographed for the first time, showing a moderately improved design. The 2011 model sedan, based on Chrysler’s LY platform (shared with the Chrysler 300C and Dodge Challenger), is essentially a major refresh of the current model, rather than an all-new car. As a result, designers couldn’t completely revamp the interior, but it does have smoother lines and new, even if questionable, accents (such as a large, silver slab of plastic across the driver’s side).

The car photographed seems to be a top-spec model, with a large in-dash navigation screen and two-tone color scheme (cream-colored leather seats and matching door panels). Whether Chrysler is finally using soft-touch materials instead of hard plastic remains to be seen.

More photos of the new Charger after the break: