Posts tagged apu
Project Denver: Windows 8 on Nvidia CPUs, Intel in the Crosshairs
Jan 5th
In the course of just a few hours, the seeds have been planted for a major upheaval in personal computing. Hot on the heels of Microsoft’s announcement that Windows 8 will support ARM processors, graphics chip maker Nvidia has revealed that it is developing a full lineup of ARM processors. ”Project Denver” will include CPUs for desktops, laptops, servers, and supercomputers and is an all-out assault on Intel’s PC market dominance.
In the past, Nvidia has licensed ARM cores for its Tegra and Tegra 2 smartphone/tablet chipsets (see here for more info), but with this announcement, Nvidia aims to turn itself into a full-fledged System-on-a-Chip (SoC) architecture designer– a major upgrade. The firm will integrate graphics chipsets into its CPUs, as Intel and AMD have done recently. The single most important factor that makes Project Denver significant, however, is Microsoft’s announcement: no longer being limited to just x86 chips (which Nvidia could never get a license from Intel to produce), Windows 8 PCs will be able to run on Nvidia’s processors without issue.
Read on for more about Nvidia’s new CPU project.
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AMD kills ATI brand
Aug 30th
Alas, the day has come when the world of computer graphics cards will no longer be a race between red (ATI) and green (Nvidia). Instead it’ll be green all over, as AMD just announced that it will be shuttering the ATI brand. ATI’s product brands — Radeon, FirePro, Eyefinity, and the like — will still remain and will be colored red, but they’ll all now be AMD-branded.
The decision is based on the company’s upcoming Fusion hybrid APUs, which will combine an AMD CPU and ATI graphics chip into one core. Branding everything as AMD makes things simpler, but we have to question the company’s judgement in the graphics space. Whereas AMD is still largely seen as a value-oriented second-choice to Intel in the processor space, ATI has a market-leading brand image in graphics.
Only time will tell whether AMD will end up diluting its strength in graphics by associating Radeon with Phenom. Interestingly, the change would mean that Intel-powered computers with ATI graphics would now have both Intel and AMD stickers on them, so AMD will be offering stickers that say just “Radeon graphics,” without AMD — which seemingly defeats the purpose of killing the ATI brand.
Read on for more about AMD’s decision.
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