Charger owner beheads robot in new Dodge ad

Dodge’s recent ads depict people taking back control of their driving experience from computers, and the latest spot for the Charger follows in the same pattern.  The sedan ironically no longer offers a manual transmission, but the ad is simple and works well.  A passive owner literally rips the head off of a nanny driver robot and channels a streak of irresponsibility, driving the HEMI-powered gas guzzler through town like a madman.  As in all of Dodge’s ads, the spot is narrated by a calm, deep male voice meant to appeal to Dodge’s target audience, which is almost exclusively male.

Ad video after the break.

http://www.youtube.com/watch?v=Qw7_UTk0d6Y

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