In a shocking move, Bigfoot – the most famous monster truck – has switched from Ford to Chevy. After 35 years in the blue oval camp, the big truck now wears a Chevy Silverado-style skin and has a new GM engine. Apparently Ford stopped sponsoring the team in 2007, leaving Firestone as the primary sponsor. Firestone’s investing heavily in marketing for Major League Baseball’s All-Star Game, and since GM is too, it must’ve been a convenient time to switch and gain some sponsorship funds.
One more photo and full press release after the break.
BIGFOOT Dresses Up for MLB All-Star Game
DETROIT – For the first time in 35 years, BIGFOOT® is wearing a bowtie.
The Original Monster Truck® will arrive at the 2010 Major League Baseball All-Star Game in style, wearing the body of a 2010 Chevrolet Silverado. The change is more than skin deep, as the MLB BIGFOOT also features a 540 cubic-inch Chevrolet V-8 and two-speed Powerglide transmission.
“We think this is a great opportunity to bring three American icons together – Chevrolet, baseball and the Original Monster Truck,” said Silverado Marketing Manager Tony Truelove. “We’re glad to be a part of it.”
The mutual partner is Firestone tires, which has ties to both Major League Baseball and BIGFOOT. With Chevrolet being the officialvehicle of MLB, there was an opportunity to do something special at this year’s All-Star Game in Anaheim, Calif.
“We were extremely excited to do a Chevrolet BIGFOOT monster truck,” said Bob Trent, vice president of BIGFOOT 4×4, Inc. “We are proud to represent not only BIGFOOT at this year’s Major League Baseball All-Star Game activities, but Chevrolet and Firestone as well. What’s more American than Chevrolet?”
The MLB BIGFOOT will make its public debut in Anaheim on July 7.