Archive for May, 2010
Google’s WebM Project: What It Means for Online Video
May 26th
Google has released the On2 VP8 video codec with an open-source license, along with the WebM container format, which combines VP8 video with Vorbis audio. The company also added WebM support to its HTML5 beta version of YouTube (just add &webm=1 at the end of the video URL, in a supported browser). What is Google up to, and what does it mean for online video?
Read on to find out.
Second iPhone prototype leaked: A4 processor confirmed, design slightly refined
May 16th
As if one prototype of Apple’s upcoming fourth-generation iPhone being left in a bar and delivered to a tech blog weren’t enough, a second prototype iPhone has now found its way into some Vietnamese forum posters’ hands. Unlike the Gizmodo bloggers, however, these people had no worries about damaging the phone and took it apart to reveal whatever wasn’t already known. At this point we’re left wondering if Apple will have anything left to surprise us with when the new iPhone launches next month.
Read on for more details, lots of photos, and a video of the next-gen iPhone. More >
Why, Not What: Behind Apple’s Reality Distortion Field
May 12th
Simon Sinek’s TED talk, “How great leaders inspire action.” looks at why Apple succeeds in communicating with consumers where others fail. Instead of focusing on its products, Apple tells people why they design what they do. Once you understand Apple’s purpose — the underlying motivation behind everything they do — then you’ll be open to buying anything they make. You might buy a Dell PC because it’s cheap or has nice specs, but that doesn’t make you any more likely to buy a Dell MP3 player, whereas people convinced of Apple’s dedication to challenging the status quo or making some other statement would be likely to buy not just a Mac, but an iPod, iPad, and anything else.
As Sinek says, “People don’t buy what you do- they buy why you do it.”
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