Apple vs. Google: Getting Personal

The New York Times just posted an article about the expanding conflict between Google and Apple.  Apparently it’s turned into a deep personal conflict between Apple CEO Steve Jobs and Google chief Eric Schmidt.  The two were happily cooperating against Microsoft just a few years ago, and most visibly at the launch of the iPhone in 2007, but things have turned sour since, with Google launching the Android mobile OS to compete against the iPhone and Apple entering the mobile advertising space.  Google outbid Apple to buy mobile ad firm AdMob, though the FTC is likely to oppose the deal (based on antitrust concerns), so it might not happen after all.

Most interesting is that the head of Microsoft’s online services group has been spotted around Cupertino, leading to speculation that Apple may switch its iPhones, iPods, iPads, and the Safari browser to use Bing by default instead of Google– which would of course be a huge coup for Microsoft’s search group.  Apple working with Microsoft to beat Google?  Stranger things have happened…

Source: NY Times

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